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Branding From The Inside OutBranding From The Inside Out As marketers we should understand the incredible value of branding from the inside out....

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Wednesday, August 12, 2009

Will "What is 230?" Create A Surge For GM?


I got a shock (or lack of) when the 230 campaign was finally revealed as an introduction of GM's new product Volt. The Chevrolet electric car claims to achieve a city fuel mileage of 230 miles per gallon. I won't dig through the fuel economy methodology leaving that examination for the environmental and automotive Bloggers. What I have found interesting was the timing of the campaign launch, the price point and who they may be targeting.

Fritz Henderson, CEO of General Motors, announced that they are ....... READ MORE!

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